Adrian zecha - Adrian Zecha debuts new hotel brand, Azumi, in Japan

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HOTELS Profile: Adrian Zecha takes luxury downscale

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HOTELS Profile: Adrian Zecha takes luxury downscale

In 1992 we launched the Serai, in Bali.

  • It is now the leading magazine in this field and its contributors are renowned scholars and researchers from around the world.

  • Zecha's first experience of the hotel business was when a friend asked him to help the Marriott Hotel chain broker land deals in Asia.

Adrian Zecha Rebrands Hotel in Vietnam for Third Azerai Resort

Azumi December 10, 2020 10 December 2020, JAPAN: Adrian Zecha and Japanese hospitality group Naru Developments announce the launch of Azumi Setoda, the first opening of their new brand Azumi.

  • I want Azerai to become a group of resorts that guests want to return to again and again.

  • I chose a path that was different, and I dared to find my own ikigai [the Japanese word which describes a deep sense of purpose].




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